A fairly common quote I use is “The grass is always greener”. This translates into not really ever feeling satisfied, no matter what you wish. In the context of being a solopreneur, for me, it means that when I have plenty of work, I wish it was slower. And when it’s slow, I wish it was busy. I let myself become complacent, and laziness quickly sets in. I’ve been guilty of this recently, but I can tell you guilt is setting in.
A few things that help break up the log jam of laziness for me is catching up on podcasts. I added a new one to my list recently: ProBlogger. It is an Australian podcast that contains a wealth of knowledge of how to build, promote, and monetize your blog. It’s a great resource.
When I get lazy, setting aside a block of time thinking about my passion always gets me fired up. I identify what my road blocks are, and then I break them into small chunks. For instance, lately I’ve been thinking about how to get the word out about my business. I think about networking events, and then I immediately think of the road block…I need business cards. So I enlisted the help of my wife, who went out to Moo.com and bought a nice set. I then think about how I need to have a website to send people to, from the business cards. I took a few days to look through WordPress templates, buy hosting and domain, and then install the WordPress site. I settle on BlueHost, but I’ve also had a good support experience with InMotion. Both are USA based (links below). I was even able to import demo content from the theme company, so that I didn’t have to rebuild the site.